Go ahead! These Global Sellers in Yuecheng are Breaking through！

Recently, the foreign trade industry has been facing some difficulties.  Reduced orders, rising costs, fluctuating exchange rates... Under the combined impact of these adverse factors, even seasoned traders have gained a deeper understanding of market uncertainties.  As a major province for national foreign trade imports and exports, Zhejiang delivered an impressive performance in the first quarter with a total import and export value of 1.29 trillion yuan, leading the nation in growth contribution. In the face of new circumstances, how can Zhejiang businessmen break through? Yuecheng, an important member of the Yangtze River Delta family, has not been idle in the face of the trade war's chill. The entrepreneurs of Yuecheng have actively adjusted their strategies and expanded both domestic and international markets, demonstrating strong resilience and innovation.  Recently, reporters visited several foreign trade enterprises across the district to gain a deeper understanding of their new approaches under the new circumstances.

As a professional women's fashion clothing manufacturer with many years of experience in the American market, Shaoxing Chenyi Import and Export Co., Ltd. has been greatly affected by the tariff war.  It is reported that the company has a high proportion of American customers, and now under the extreme tariff war, the production line for exports to the United States has slowed down.

'Many customers are currently on the sidelines, but 90% of them believe that Chinese products are of high quality and ship quickly. In my view, it will be difficult for the U.S. market to abandon Chinese sellers. ' Zhou Zejing, head of Shaoxing Chenyi Import and Export Co., Ltd., told reporters that although U.S. policies change daily and the situation is chaotic, the company's operational strategy remains clear.  On one hand, the company will continue to maintain contact with American clients and conduct on-site research to lay the groundwork for future cooperation; on the other hand, the company will participate in overseas exhibitions to explore diversified markets such as North America and Europe in the second half of the year, seeking new sales channels for its products. "

"Eggs can't be put in one basket."  This saying of Yuecheng foreign trade entrepreneurs is becoming a key strategy to deal with trade risks. In the past, the US market accounted for half of many enterprises' exports, but nowadays, accelerating the exploration of emerging markets has become a consensus.
Similarly, Shaoxing Xinxiang Import and Export Co., Ltd., a foreign trade company in the apparel sector, began accelerating its global layout several years ago to reduce dependence on the U.S. market.  Currently, the company's products are available in North America, Europe, Australia, South Africa, and other countries and regions.  In 2024, the company's total export revenue exceeded 200 million yuan, with exports to the United States accounting for 13.4%.
"Stability is the foundation for long-term success. " The company's management told reporters that after more than a decade of growth, the company has established a mature design, production, and sales chain. It has built strong relationships with hundreds of fabric suppliers and clothing manufacturers. The company has earned consistent praise from international clients for its high-quality products, timely delivery, and top-notch after-sales service, maintaining partnerships with 90% of its clients for over a decade.  This steady progress has bolstered their confidence in the company's future development.

In addition, 'innovation' is also a frequently mentioned term when foreign trade companies discuss how to guard against market risks.  At Shaoxing Lingfeng Air Gun Manufacturing Co., Ltd., reporters saw over 300 sets (units) of precision machining equipment busy producing air gun parts.  After more than 40 years of development and growth, the company has become an industry leader, holding over 80 patents and with sales reaching more than 60 countries.

'Only through technological innovation can we firmly grasp market pricing power and take the initiative in an uncertain international environment.  The company's head told reporters that in recent years, the company has increased its efforts in product and new product development, with a design team of over 30 people alone. From January to March 2025, the company's cumulative exports reached 62.72 million yuan, a year-on-year increase of 106.9%.

Of course, the proactive breakthrough of enterprises cannot be achieved without the support of government departments.  In interviews, many business owners mentioned one word to reporters: backing.  'Across the country, Yuecheng's foreign trade policies can be said to be very supportive, with high booth subsidies and quick tax rebates. It is precisely because of the support from the local government that we have the confidence to push forward. ' said Shaoxing Xinfang Import and Export Co., Ltd.

The reporter learned that since this year, Yuecheng District has actively supported enterprises to explore emerging markets, optimized export credit insurance, special financing support policies, and carried out a series of foreign trade enterprise service training activities to help enterprises improve market competitiveness and add confidence for enterprises to go overseas.

Not long ago, Yuecheng District held the pre-conference for the 137th Canton Fair, providing guidance and support to over a hundred foreign trade enterprises in the district, helping them prepare for the exhibition.  On April 25, Yuecheng District conducted training sessions on dealing with trade frictions and risks of going global, as well as a legal service activity titled "Zhe" Li You "Yuan" for foreign economic and trade enterprises.

On one hand, we are improving the "1+X" foreign trade service alliance system to create a full lifecycle service chain for foreign trade enterprises, providing them with ten major services including customs clearance convenience, tax rebate convenience, and exhibition service convenience, striving to build the most open and service-oriented business environment in the province; on the other hand, relying on the Shaoxing Ronghang Digital Trade Port, we are building a cross-border e-commerce industry and talent innovation platform, aiming to create the lowest-cost cross-border ecosystem in the province and the most efficient industry-education integration base.  A relevant official from the District Commerce Bureau stated that they will continue to focus on stabilizing foreign trade, stabilizing supply chains, protecting enterprises, and ensuring employment. At the same time, by collaborating with well-known domestic retail brands like Hema Fresh, they aim to help alleviate the inventory pressure of foreign trade enterprises, striving to become a national model in addressing international trade frictions.